Home | Clarafy Research

Your partner for opinion research & strategy.

Delivering insights that help companies and organizations know their audience and win their challenge.

ABOUT CLARAFY RESEARCH

Clarafy Research helps communicators and strategists craft messages, connect with audiences, and measure impact.

We specialize in actionable insights through surveys, focus groups, and thought leadership polls, providing an integrated approach to companies and agencies alike.

From crisis research to narrative development, assessing reputational threats to message testing, and audience targeting to public affairs issues, our research approach gets to the heart of the issue.

Clarafy uncovers the emotions that shape perceptions and decisions, translating complex insights into clear strategies that give companies a definitive path forward.

Trust

Like

Know

CLARAFY'S APPROACH

"People tend to do business with those they know, like, and trust."

It’s an old saying, but it holds true for a company’s reputation too.

At Clarafy Research, we’ve helped some of the world’s most influential brands transform that principle into measurable success. That's why our insights and measurement strategies are designed to build the connections that truly move the needle.

STRATEGIC ADVICE POWERED BY OPINION RESEARCH

Surveys & Data Analytics

Clarafy's surveys deliver the data you need to guide strategy, refine messaging, and measure impact. Surveys develop your narrative, assess the severity of a crisis or reputational risk, and optimize creative assets. Analytics isolate the audience that needs to hear from you most and uncovers the hidden links of what is really driving opinion.

Qualitative Research

We believe peoples' perspectives on issues are fundamentally driven by emotion. Our qualitative research gets to the heart of what truly matters to your audience. Through focus groups, in-depth interviews, and online discussion boards we pinpoint the emotions most responsible for shaping your audience's attitudes and behavior.

Focus Group Moderation

Moderators need the expertise to adapt to any audience and bring clarity to the most complex challenges. Clarafy's moderating experience spans hundreds of focus groups, in-depth interviews, and qualitative discussion boards, both virtually and across dozens of cities. Our approach uncovers the nuanced insights that inform strategic decision-making.

Team

TEAM

Clarafy was founded by Adam Slater, who has more than 20 years of experience working with clients in both the public and private sectors. Drawing from a background in political campaigns, congressional staff roles, and political polling, Slater brings a politically inspired approach to solving business challenges.

Slater has worked with leading brands and organizations, helping them refine their messaging, understand their audiences, and create strategies that deliver lasting impact at prominent agencies and opinion research firms.

Clarafy Research is based in the Chicagoland area. Adam holds an MBA from Johns Hopkins University and a degree from the Maxwell School of Citizenship and Public Affairs at Syracuse University.