Know your audience - Understand their emotions - Take control of your future. It's more than a slogan, it's how we see the world.

 

Clarafy Research helps communicators and strategists find their message, understand their audience, and measure their progress. Clarafy was founded by Adam Slater, who has over 20 years of experience leading insights programs for well-known brands and strategic communications agencies. Clarafy has helped companies understand their landscape and their audience, providing the data and insights they need to win their challenge.

 

As Clarafy’s founder, Slater understands politics (political campaigns + Congressional Staffer + political polling) and brings a politically inspired approach to the business world, helping dozens of organizations better understand their audience and highlight their best messages.  

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Through research, Clarafy helps organizations and companies strategically plan for their future. Whether it’s a messaging survey to understand how to communicate with external audiences, focus groups to help isolate the emotions employees are experiencing for an internal comms campaign, or thought leadership polls helping to elevate an issue or cause, Clarafy takes a partnership approach to its work to ensure everyone thrives - from clients to collaborators.    

 

Clarafy Research is based in the Chicagoland area. Slater holds an MBA from Johns Hopkins University and a degree in political science from the Maxwell School of Citizenship and Public Affairs at Syracuse University. 

 

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